About

I’m an Executive Assistant and SEO specialist with experience supporting founders and growing companies across daily operations, digital work, and administrative coordination.

Over the years, I’ve handled a wide range of responsibilities beyond traditional executive support. My role often involved helping manage operations, coordinating tasks across different departments, and assisting with projects related to SEO, websites, marketing, and digital tools.

I’ve worked closely with leadership to keep workflows organized, support decision making, and ensure tasks move forward efficiently. This has included managing schedules, handling communications, coordinating projects, assisting with financial tasks such as invoices and payments, and helping maintain organized systems for documents and processes.

Because I often worked in small, fast moving teams, I became an all around support partner assisting wherever help was needed, whether in operations, finance coordination, SEO tasks, research, or project support.

Outside of my professional work, I also enjoy exploring technology and building small digital projects to learn more about automation, tools, and online platforms.

My focus is simple: help leaders stay organized, keep operations running smoothly, and support teams by bringing structure and clarity to day to day work.

8+ Years Experience

In operations, management, and digital business

Multi-Industry

BPO, SaaS, SEO, E-commerce, Content, Technology

Full-Cycle Delivery

From concept to execution and iteration

Education

Bachelor's Degree in Nursing Education

Notre Dame of Dadiangas University

Personal Platforms & SaaS Initiatives / Projects

Independent Platform & Automation Projects

Personal Technology & Digital Experiments

July 2025 – Present

Working on personal digital projects focused on automation, productivity tools, and structured operational systems. These projects are part of my ongoing learning and exploration of technology and digital platforms.

I research tools, plan platform concepts, map user workflows, and experiment with automation and digital solutions. These projects are currently in development and serve as a way for me to better understand how modern platforms, systems, and workflows are designed.

Many of these projects are built using AI-assisted tools and modern development platforms as part of my continued learning in automation, systems design, and digital product experimentation.

Platforms Built

Experience

Executive Operations & Marketing Lead

One Houndred Ltd

November 2024 - January 2026 (1 year 3 months)

Supported the setup and daily operations of an all-natural pet dental brand, assisting with e-commerce launch, marketing activities, and general business operations.

Scope:Shopify Setup • Product Listing • SEO Content • Email Marketing • Social Media • Visual Design • Operations Support • Video Work • Research

  • Built and structured the Shopify store from scratch including product setup and navigation
  • Created product listings, descriptions, and supporting content for the online store
  • Developed blog content and basic SEO strategy to support organic traffic
  • Managed social media posting, visual content, and marketing updates
  • Handled email campaigns, newsletters, and promotional messaging
  • Created product images, marketing visuals, and simple promotional videos
  • Assisted with vendor coordination, logistics, and operational tasks
  • Conducted competitor and market research for the pet products industry
  • Helped maintain organized workflows for marketing and day-to-day operations
  • Supported overall brand setup and digital presence across platforms

Community Operations & Support Specialist

Theyscored

May 2024 - December 2025 (1 year 8 months)

Supported daily operations for a football gaming platform, assisting with customer support, social media content, and community engagement.

Scope: Customer Support • Social Media Content • Video Content • App Review Management • Community Engagement

  • Handled customer support inquiries and troubleshooting across platform channels
  • Created short video and visual content for social media platforms such as TikTok and YouTube
  • Published and managed social media posts to support user engagement and platform updates
  • Responded to user reviews and feedback on Google Play and the App Store
  • Helped communicate updates, promotions, and new features to the community
  • Maintained organized communication with users across support and social channels
  • Helped maintain positive user engagement by responding quickly to feedback and support inquiries

Search Engine Optimization Specialist

Porta Studios Ltd | The Marketing Helpline

September 2017 - December 2025 (8 years 4 months)

Worked on SEO and digital marketing initiatives across multiple client websites, supporting search optimization, content improvements, and performance tracking.

Scope: Keyword Research • On-Page SEO • Technical SEO • Link Building • Content Optimization • SEO Reporting

  • Performed keyword research and competitive analysis to support SEO strategies
  • Implemented on-page optimizations including metadata, internal linking, and content structure
  • Supported backlink outreach and link-building activities for client campaigns
  • Conducted technical SEO checks including indexing issues, crawl monitoring, and site audits
  • Optimized website pages and blog content to improve search visibility
  • Monitored keyword rankings and organic performance using SEO analytics tools
  • Prepared SEO reports and summarized insights for internal teams and stakeholders
  • Used SEO tools such as Ahrefs, SEMrush, and Google Search Console for analysis and tracking

Executive Assistant

Growth Shop

September 2017 - October 2024 (7 years 2 months)

Worked closely with company leadership to support daily operations, administrative coordination, and project execution across multiple business functions.

Scope: Executive Support • Operations Coordination • Finance & Invoicing • Website Management • SEO Support • Research & Vendor Sourcing • HR Admin Support

  • Managed executive schedules, meetings, communications, and task coordination
  • Built and maintained small project websites and internal testing sites
  • Supported SEO work including keyword research, content updates, and on-page improvements
  • Prepared invoices, financial records, and bookkeeping documentation using Xero
  • Handled billing coordination and financial tracking for client projects
  • Organized documents, systems, and operational workflows for internal processes
  • Assisted with employee onboarding tasks and account setup for internal tools
  • Supported marketing activities including website updates and campaign preparation
  • Conducted research on vendors, tools, and software solutions for operational needs
  • Assisted with technical setup and configuration of websites and business tools
  • Provided cross-department operational support as needed by leadership

Link Building & Data Entry

Balance Me Beautiful

September 2017 - December 2018 (1 years 4 months)

Supported SEO outreach and link building activities to improve website visibility and domain authority.

Scope: Link Building • SEO Outreach • Backlink Research • Data Entry • SEO Tools

  • Researched websites and blogs to identify potential backlink opportunities
  • Conducted outreach to site owners and content creators for link partnerships
  • Maintained organized records of outreach activities and backlink placements
  • Assisted with backlink profile monitoring and competitor analysis
  • Used SEO tools such as Ahrefs to track links and identify opportunities

Project Management Assistant

E-Marketing Concepts

January 2018 - May 2018 (5 months)

Assisted the project management team with coordination, documentation, and administrative support for client projects.

Scope: Project Coordination • Documentation • Research • Client Support • Administrative Support

  • Supported project planning and scheduling for ongoing client work
  • Prepared reports, documentation, and project records
  • Tracked project progress and updated internal schedules
  • Conducted research to support planning and decision making
  • Maintained organized files and project documentation

VXI Global Holdings

Technical Support • Subject Matter Expert • Supervisor

June 2012 - July 2017 (5 years 2 months)

Progressed across multiple roles in customer support and team operations, starting in technical support and advancing into knowledge support and team supervision.

Scope: Technical Support • Team Leadership • Coaching • Performance Monitoring • Customer Service • Operations Reporting

Skills

Systems & Operations

  • Systems Architecture & Design
  • Workflow Engineering
  • Process Optimization
  • Operational Infrastructure Planning
  • Automation Strategy
  • Cross-Functional Coordination
  • Performance Monitoring Systems
  • Process Documentation & Governance
  • Operational Workflow Design
  • Business Process Mapping
  • Systems Implementation
  • Vendor Coordination
  • SaaS Tool Evaluation
  • Internal Systems Organization
  • Documentation Systems
  • Operational Reporting
  • Administrative Coordination
  • Workflow Tracking
  • Vendor Research
  • Tool Research
  • Document Management

SaaS & Platform Strategy

  • SaaS Product Structuring
  • Platform Logic & Feature Planning
  • MVP Development Planning
  • User Journey Mapping
  • Subscription & Monetization Models
  • Tool Stack Design
  • API & Integration Planning
  • Automation Framework Design
  • SaaS Operations Support
  • Product Feature Planning
  • Platform Operations Coordination
  • CRM & Workflow Systems
  • Software Testing & QA
  • Tool Integration Strategy
  • User Experience Flow Planning
  • Feature Prioritization
  • Product Concept Development
  • Dashboard Structuring
  • Data Flow Planning

SEO & Growth Engineering

  • Technical SEO
  • On-Page & Structural SEO
  • Keyword Intelligence & SERP Analysis
  • Backlink Outreach Systems
  • AI SEO Automation
  • Content Architecture Planning
  • Conversion-Oriented SEO
  • Data-Driven Content Strategy
  • SEO Content Strategy
  • Competitor SEO Analysis
  • Google Search Console Monitoring
  • SEO Reporting & Analytics
  • Blog Content Optimization
  • Outreach & Link Prospecting
  • SEO Campaign Execution
  • Content Publishing
  • Product Content Optimization
  • Email Campaign Support
  • Competitor Research

Executive & Leadership

  • Strategic Decision Support
  • Executive Operations Management
  • Infrastructure Documentation
  • Risk Mitigation Planning
  • Project Coordination
  • Stakeholder Communication
  • Operational Oversight
  • Process Implementation Leadership
  • Executive Calendar Management
  • Travel Planning & Logistics
  • Financial Coordination
  • Invoice & Billing Administration
  • HR Administrative Support
  • Cross-Team Coordination
  • Strategic Research & Analysis
  • Payment Coordination
  • Contract Preparation
  • Customer Communication
  • Website Coordination

E-commerce & Digital Marketing

  • Shopify Store Setup
  • Shopify Management
  • Product Listing Management
  • Email Marketing
  • Newsletter Campaigns
  • Social Media Management
  • Content Publishing
  • Visual Content Coordination
  • Campaign Support
  • Product Content Creation
  • Competitor Research
  • Marketing Workflow Support
  • Blog Content Management
  • Promotional Messaging
  • Basic Video Content Production

Finance, Admin & Support Operations

  • Customer Support
  • Troubleshooting Support
  • Community Engagement
  • App Review Management
  • User Communication
  • Social Response Management
  • Platform Feedback Handling
  • Support Coordination
  • Invoicing
  • Payment Coordination
  • Bookkeeping Support
  • Xero Administration
  • Financial Record Management
  • Expense Tracking
  • Contract Preparation
  • Document Management
  • Website Management
  • CMS Updates
  • Website Content Uploads
  • Vendor Sourcing
  • Solution Evaluation

Tools & Technologies

Core tools and platforms I use to build, manage, and scale operations.

Systems & Operations

Notion Google Workspace Slack Microsoft Teams Trello Asana Monday.com Calendly Zoom Google Drive Dropbox DocuSign GSuite HelloSign

Finance & Accounting

Xero Stripe PayPal Wise Payoneer Revolut Paytron AMEX WIO Business Bill.com Deel

HR & Team Management

Deel UpWork Typeform Google Forms LinekdIn Sales Navigator Slack Notion Google Workspace

SEO & Growth Engineering

Ahrefs SEMrush Moz Google Search Console Google Analytics Screaming Frog PageSpeed Insights Ubersuggest MyVirtualNest Hunter.io FindThatLead

Content, Blogging & Publishing

WordPress Blogger Medium AIOSEO Substack Yoast SEO MyVirtualNest RankMath DataForSEO

Email Marketing & CRM

Klaviyo Mailchimp HubSpot Mailgun MyVirtualNest SendGrid DataForSEO Instantly

E-commerce Platforms

Shopify Stripe PayPal Printful Amazon Etsy

Social Media & Community

Meta Business Suite Facebook Pages Manager Instagram Business Tools LinkedIn Pages TikTok Business Hootsuite Later Pinterest

Design & Creative Tools

Figma Canva CapCut Inshot Midjourney DALL-E

SaaS & Platform Strategy

VirtualNest ChatGpt Originality.AI StealthGPT.AI Copilot Claude Gemini Haiku Sonnet Opus StealthGPT.AI

Automation & Integrations

Zapier Pipedream Webhooks API Integrations

Technical & Development

VS Code GitHub GitLab Chrome DevTools Node.js Docker Supabase Firebase PostgreSQL REST APIs JSON

AI & LLM Tools

OpenAI ChatGPT Claude Gemini Perplexity LangChain LlamaIndex HuggingFace ElevenLabs Prompt Engineering

Analytics & Reporting

Google Analytics Looker Studio Hotjar Microsoft Clarity

References

Available upon request. I have worked with diverse teams and am happy to connect you with previous colleagues and clients.

Professional References

Available from Leadership, Team Members, and Clients across multiple industries including SaaS, E-commerce, BPO, and Technology.

Get in Touch

I'm always interested in discussing new opportunities, projects, and partnerships. Feel free to reach out!